Ericsson discusses accelerating Africa’s digital future at AfricaCom 2020

  • Ericsson experts to highlight the role of connectivity in powering Africa’s digital future
  • Focus on improving connectivity and bridging the digital divide

Ericsson (NASDAQ: ERIC) will discussits digital transformation and innovation solutions to propel Africa towards the future at AfricaCom, part of Africa Tech Festival, a virtual event taking place from November 9 to 12, 2020.

At the event, Ericsson willfocus on the role of connectivity in powering Africa’s digital future and in achieving a positive impact on people’s lives. As part of its keynotes and speaker sessions,Ericsson will cover topics such as how to realize the opportunities of a digitalized Africa, how smarter networks will accelerate Africa’s digital agenda, the progress and prospects of 5G in Africa, and howArtificial Intelligence (AI) and automation creates value across the lifecycle of network operations.

Ericsson will also host a roundtable about bridging the digital divide by focusing on connectivity for schools and learners. The Giga initiative is a UNICEF and International Telecommunication Union (ITU) initiative to connect every school, which identifies internet access for education as a key enabler for today’s youth. 

The unprecedented events of 2020 have brought into focus the critical role that digital infrastructure plays in the functioning of almost every aspect of contemporary society. Africa is home to over a billion people and the population is expected to grow in the coming years. It is also a continent with the most growing economies. ICT is essential for Africa’s development and adequate ICT service deployment and digital connectivity will play a crucial role in achieving economic sustainability in the continent.

Ericsson is excited to participate at this year’s AfricaCom to continue setting #AfricaInMotion. Register here for your free pass to join Ericsson’s sessions and roundtable:

Follow our hashtag #AfricaInMotion for live updates from the event.


Africa in Motion: Driving innovation, economic growth & societal inclusion

By: Nora Wahby, Vice President and Head of Ericsson West Africa & Morocco

All around the world, digital transformation is becoming a critical factor in long-term, sustainable economic development, and Africa is no exception. With two decades of experience behind me, I feel a lot of pride in being part of a digital transformation journey with Ericsson which allows me to share my love of technology and how it can accelerate socio-economic prosperity towards the people of Africa.

We, at Ericsson, believe that ICT has the ability to level the global playing field and enable African countries to harness the full potential of their human capital. Almost two years ago, I landed in Africa for my first business trip to meet the team and customers in Senegal. Not only did the career move appeal to my sense of adventure and exploration, I was excited about the life-changing experiences about to unfold.

I did not know about the culture except few stories from my father who had visited Dakar in the 80s and who talked a lot about the kindness of the people and how much he loved the food, the music and the colors. 

As a business leader, my personal purpose ties very well into Ericsson’s vision in accelerating the broadband adoption in Africa. Ericsson’s vision calls for us to connect the unconnected because we believe that access to communication is a basic human need. We believe people in rural parts of Africa will benefit greatly from mobile connectivity, which greatly increases access to information and services that support health, education and small businesses.

In a world where all Africans have access to quality education and health service, this young continent will keep beating with endless opportunities building on a rich heritage, a vibrant culture and a young population dreaming of the future. Driven by a desire to better understand the needs of mobile users in Africa and provide them with specialized services, I committed to the vision of an empowered Africa through technology, innovation and the principles of digital inclusion. In my heart I’m determined to put #AfricaInMotion

A Connected Africa

Operating in a very mature and competitive market that has grown significantly in the last ten years, telecommunication service providers in Africa are playing an increasingly important role in helping both governments and cities deepen their understanding about the concrete steps they can take to increase Africa’s competitiveness in the global economy through supporting and encouraging the increased use of ICT.

Connectivity not only offers great potential to transform cities and industries, but it also fosters inclusion and makes a positive, sustainable economic impact. With the ambition of supporting the acceleration of Africa’s digitization journey, we are working jointly with our customers – the service providers – and other stakeholders across the continent to enable #AfricaInMotion. The campaign highlights the continent’s potential to accelerate digital adoption and leapfrog into a new era of socio-economic prosperity.

One example is financial inclusion through the use of digital technology as an essential element in furthering the economic development of Africa. Mobile money services have become an essential, life-changing tool across the continent for both women and men, providing access to safe and secure financial services but also to energy, health, education and employment opportunities.

In my opinion, putting this campaign into action for Ericsson is key to strengthening Africa’s digital future underpinned by connectivity. Also, I am greatly encouraged by the fact that our attempt to foster inclusion and bridge the digital divide carries significant potential to contribute to the United Nations Sustainable Development Goals (SDGs) in Africa.

Spurring Post-Pandemic Economic Recovery

During an unprecedented crisis like the COVID-19 pandemic, the value of fixed and mobile networks as the backbone of our society has become more apparent than ever before. Given the current speed and capacity of cellular networks with LTE, there are opportunities for African service providers to deliver broadband services to homes and small and medium-sized enterprises economically using Fixed Wireless Access (FWA).Several factors are driving the FWA market in Africa and beyond: demand from consumers and businesses for digital services along with government-sponsored programs and subsidies. 

Africa had my heart from Day 1, with its natural beauty, rich culture and friendly people. I have always felt welcome here. I am convinced that high-speed mobile connectivity will be instrumental in providing a stable platform for innovation and economic growth in the continent, not  least when we factor in the big potential that is still untapped by unlocking ecosystems and digitalizing our industry verticals such as the health sector, energy and utilities, transportation, agriculture, etc.

With the help of smart, long-term investments in infrastructure – including mobile broadband, fixed wireless access and fintech services.


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Ericsson launches Graduate Program in Africa to help innovate the future

  • Program to fast-track and train potential leaders and innovators to engage with the most exciting technology on the planet
  • Fresh graduates to work with pioneers in ICT and advanced thinkers in their chosen field
  • Ericsson offers virtual training programs for recent graduates during the pandemic

Ericsson (NASDAQ:ERIC) has announced the launch of its 2020 edition of the Graduate Program in Africa.The program aims to grow the technical skills of the graduates,train them in the Ericsson technology, solutions and their delivery and understanding our processes, methods and tools. In addition, getting exposed to working in a large global matrix driven organization in terms of the ways of working, understanding vision, mission, strategies, corporate culture and values of the company. All this to get geared up to meet the business challenges of the future.

We believe this graduate program helps build local talent for our African markets and helps build into our long-term commitment to develop and grow our business in Africa.This way we access the best talent and provide them careers in a global environment, over a period of time.

Caroline Berns, Head of Talent Acquisition at Ericsson Middle East and Africa says: “The Fresh Graduate Program in Africa is designed to give graduates’ career an added momentum at just the right time – maximizing the skills they have gained in the course of their degree, adding more to their repertoire and equipping them to make a positive impact on the continent. Aiming to attract and guide the most talented, innovative and creative technology minds, the programs offers graduates an opportunity to engage with the most exciting technology on the planet and the challenges it brings.”

The Graduate Program helps Ericsson to move the needle on gender equality within the field of technology;half of the graduates hired are women. This is in alignment with Ericsson Educate andlocal Connect to Learn projects which empower women in STEM (Science, Technology, Engineering and Math) fields and leverage connectivity to increase access to education for children, especially girls. 

Our young graduates with curious andinnovative minds, work alongside the brightest minds in the industry and work on projects that are changing the world of communication and thus become the future of the telecoms industry in Africa.

Due to the sudden and unprecedented disruption of the COVID-19 pandemic, the Graduate Program will run virtually for the time being, and will focus on graduates in Kenya, Nigeria, Sudan and Angola. Applications are now closed for this phase but the program is expected to roll out in more countries in the continent during a second phase. Interested candidates can sign up for the job alert on to be informed immediately when new programs are being opened.


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Telenor Connexion and Ericsson enable sustainable micro-factories with IoT Accelerator

  • Powered by Ericsson IoT Accelerator, Telenor Connexion provides global connectivity to Wayout’s sustainable micro-factories
  • Telenor Connexion to delivers cellular IoT connectivity management services, SIM cards and agreements with local operators
  • Ericsson IoT Accelerator enables cost-efficient IoT connectivity management and operations using the secure, scalable and standardized worldwide mobile network infrastructure

Powered by Ericsson (NASDAQ: ERIC) IoT Accelerator, Telenor Connexion will provide global connectivity to Wayout’s sustainable micro-factories starting inEast Africa and expanding into the Middle East, AsiaPacific and other markets in 2021.Wayouthas engineered plug-and-play micro-factories for local production of clean, filtered water, with a minimal eco footprint. Powered by solar panels, the micro-factories offer an advanced waterpurification system.

According to the United Nations, 3 in 10 people lack access to safely managed drinking water services.

Wayout’s local solution eliminatesthe unnecessary logistics of bottling and transporting pre-packaged glass or plastic bottles. Each module is fully automated andcan filter 70,000 liters of water,remove up to eight tons of CO₂ and up to 200,000 plastic bottles every month. The micro-factories are managed by a smartphone application tomanage operations, monitor performance, and launch autocleaning.

Wayout’s local operations depend onreliableglobal connectivity.Powered by Ericsson IoT Accelerator, Telenor Connexion delivers the cellular IoT connectivity management services, SIM cards and all necessary agreements with local operators to provide truly global service.Ericsson IoT Accelerator is a global IoTplatform, enabling cost-efficient IoT connectivity management and operations for any enterprise of any scale, using the secure, scalable and standardized worldwide mobile network infrastructure. 

Ulf Stenerhag, CEO Wayout says:”Perfect drinking water should be a human right. Our idea is to make access easy and reliable. By leveraging spearpoint technology and robust engineering, our connected sustainable micro-factories enable infrastructure solutions and business opportunities for providing perfect drinking water locally, whilst reducing the environmental impact globally. We want to let it flow.”

Mats Lundquist, CEO, Telenor Connexion says, “Telenor Connexion is proud to provide global connectivity toWayout.They arean innovative company that values and prioritize sustainability and is making an impact.”

Kiva Allgood, Head of IoT, Ericsson, says, “Our technology can help solve global challenges and accelerate sustainability. Together with Telenor Connexion and Wayout,we are using our global IoT platformto deliver business and societal value and contribute to the UN’s Sustainable Development Goals.”


Ericsson IoT Accelerator

Ericsson and sustainability

More on Wayout


Africa in Motion: Accelerating the continent’s digital future

As a continent with very high potential for growing economies, how can African countries accelerate their digital adoption and leapfrog into a new era of socio-economic prosperity?

This could be achieved by leveraging new technologies that make it easier to conduct business, raise productivity and efficiency while encouraging an inclusive society. Embracing new ways of enabling positive change will boost livelihoods, promote financial inclusion and improve access to health, education, government services and more.

“With the ambition of supporting the acceleration of Africa’s digitization journey, we are working jointly with our customers – the service providers – and other stakeholders across the continent to enable #AfricaInMotion”, explains Fadi Pharaon, President of Ericsson Middle East and Africa.

Digitization Boosting Economies

Information and Communications Technology (ICT) is the catalyst for digital transformation, with mobile networks being the crucial ingredient in increasing Africa’s economic competitiveness in the global arena. “While we have witnessed impressive market developments in recent years, Africa’s ICT sector still has growth potential compared to leading economies’’, said Fadi Pharaon.

As digital infrastructure and transaction become increasingly impactful to the development of the African societies and economies, affordable broadband access will need to be extended to over a billion individuals to bridge the “digital divide” and enable them to reap the benefits of the digital economy.

The Ericsson Mobility Report shows that, by 2025, 77% of subscriptions in the Middle East and North Africa are expected to be for mobile broadband, while in Sub-Saharan Africa mobile broadband subscriptions will increase to reach around 72% of mobile subscriptions. Mobile broadband connectivity not only offers great potential to transform cities and industries, but it enables connectivity as a basic human right; fostering inclusion and making a positive, sustainable economic impact.

Sustainability Through Connectivity

Bridging the digital divide is a demanding journey both for the public sector and the telecoms industry. This carries significant potential to contribute to the United Nations Sustainable Development Goals (SDGs) in Africa. In order to achieve that, there is a continuous ongoing journey serving several parameters.

Education for the economic development of Africa is primordial. ‘‘Our efforts to support education in Africa is a continuous determination and for that we are proud to launch our three-year global partnership with UNICEF that will help map school connectivity in 35 countries by the end of 2023. Our partnership will support the UN’sGiga initiative, a global program led by UNICEF and the International Telecommunications Union (ITU) that aims to connect every school to the Internet’’, said FadiPharaon.

Another key example in supporting education is the “Connect to Learn” program, an initiative that implements Information and Communications Technology (ICT) in schools often in resource poor settings to enhance the quality and access to teaching and learning resources in a safe, cost effective, and user-friendly way. The program uses the power of mobility, broadband and cloud solutions. Thanks to that program since 2008, over 500,000 people, students and teachers at remote villages across 10 sub-Saharan countries are connected to technology tools, digital learning resources and new interactive forms of teaching pedagogies.  

‘‘We also focus on another fundamental goal and that is financial inclusion through the use of digital technology which is an essential element in furthering the economic development of Africa. Mobile money services have become an essential, life-changing tool across the continent, providing access to safe and secure financial services but also to energy, health, education and employment opportunities. One key example to showcase the efforts in that area is our Wallet Platform that allows users to store, transfer and withdraw money; pay merchants and utility providers; and use financial services such as savings and loans’’, explains FadiPharaon.

According to Ericsson research, ICT solutions could help to reduce greenhouse gas (GHG) emissions by up to 15% by 2030, amounting to around ten gigatons of CO2e—more than the current carbon footprint of the EU and US combined. Examples of areas where the savings can be enabled by ICT solutions are transportation, energy, industries and agriculture. This is reflected in initiatives such as Ericsson Weather Data and Mixed Reality for Urban Design.

Clearly, the SDGs provide a unique opportunity for interesting discussions that will lead to more multi-sectoral partnerships and opportunities that will help spur progress towards meeting the goals.

Partnerships and Collaborations for Societal Impact

What is now needed is a framework that facilitates harnessing the power of ICTs to foster inclusive socioeconomic development across Africa. However, this bridging of the digital divide – which promises to level the global playing field so Africa can achieve its full potential – requires a well-planned policy and regulatory environment.

A conducive, enabling policy environment that generates regulatory certainty is key to encouraging market development through partnerships, entrepreneurship, job creation and knowledge sharing. Factors like:

  • Timely availability of ample, cost-effective and harmonized spectral frequenciesresources
  • Support of long-term stable network regulations that uphold the principle of technology neutrality, stimulate investments and foster infrastructure competition
  • Provision of free flow of data, while ensuring data protection, privacy and security regulation

The President of Ericsson Middle East and Africa pointed out : ‘‘We at Ericsson Middle East and Africa are constantly looking for opportunities to collaborate and engage with partners across the board to facilitate such policy development to fast tracking digitization across the African continent and our recent collaboration with the African Telecommunications Union is one clear example’’.

Accelerating the Future

As we look ahead, it’s clear that Africa shows significant promise for economic, technological and infrastructure growth over the coming years. Yet, there are still many challenges we must overcome if we are to deliver real sustainable change for all.

While there are parts of the continent trialing 5G services, majority of countries remain focusing on 3G and 4G as smartphone affordability improves year on year. The development of advanced wireless digital infrastructure is an integral part of Africa’s growing economy. Mobile broadband access has proved to be an essential driver of an inclusive information society that integrates digitization in all critical aspects of life, such as education, transport, health, energy and even homeland security. Never has this been more evident than during the current COVID 19 pandemic.

‘‘We are focusing on assuring best performing networks in Africa, while also offering the best digital services and solutions to our customers. Our aim is to create a unique customer experience evolving from networks adopting automation, artificial intelligence and analytics. One of our focus areas also is reducing time-to-market and flexibility in launching services for our customers towards their subscribers. From an operations perspective, we emphasis driving service delivery efficiency through adoption of advanced tools. We will continue our purposeful growth of mobile broadband, fixed wireless access and fintech services so that our service provider partners reach out to further communities across the continent’’, said FadiPharaon.

A promise to Africa

Tackling the digital divide, continuing to build a robust ICT infrastructure, promoting sustainability, innovation, education and entrepreneurship will be critical for maximizing the role of technology in boosting resilience and inclusive growth in Africa. By achieving that, Africa will experience a paradigm shift on all levels with new game-changers as e-health, e-government and e-education; the African society will accelerate into a much economically advanced nation. However, collaboration between the different stakeholders in the ecosystem becomes even more important than ever to achieve this vision.

“Our promise and commitment towards the continent are to always support a world where digitalization is transforming the eco-system; enabling sustainable growth, economic development and opening up opportunities for all”, said FadiPharaon.

“To accelerate our promise to Africa and achieve a true impact, we are looking forward to supporting our customers in their quest, bringing our latest innovation, leveraging our global skill and scale to the benefit of Africa’s digital development”.


Sony ATV Music Publishing announces new A&R Manager for Africa

Today, Sony/ATV Music Publishing South Africa announced it has named Munyaradzi Chanetsa (Munya) A&R Manager, Africa, effective June 1.

In this role, Munyaradzi will be responsible for finding new talent throughout the continent, promoting songwriters’ copyright and careers, and connecting them to larger opportunities around the world. He will also work closely with colleagues to pitch new and existing repertoire into the marketplace.

Munyaradzi is a prominent music executive in South Africa and throughout the continent. With his A&R and licensing experience spanning over ten years, he has engaged mobile and online platforms, independent record labels, artists and music publishers. He has also been a featured presenter on music copyright at leading forums in South Africa, Angola, Uganda, Ghana, Nigeria and Zimbabwe.

Rowlin Naicker, Managing Director of Sony/ATV South Africa said, “I have worked with Munya previously and I have no doubt we have a person here who brings with him dedication, passion and experience, which is key as we expand our publishing business across the continent. We are excited to work with him to achieve our goals.”

“Munya is a creative talent with vast experience and a perfect fit for our company and its creative ambitions. With Munya’s position in the creative community both in South Africa and across the African continent he will be a great addition to our global team.”  

said Guy Henderson, Sony/ATV President, International.

Munyaradzi said, “I am joining a great team of talented people who share my passion, and I just cannot wait to see what we can all achieve together.”

He joins Sony/ATV SA from CAPASSO (Composers, Authors, Publishers Association of SA) where he served as Head of Licensing. Prior to that, Munyaradzi was Head of Operations at Content Connect Africa whilst also assuming the role of Managing Director of Content Connect Ghana and Content Connect International. Earlier in his career, he was Head of Marketing & Promotions for Putumayo World Music in South Africa, which is based in New York.


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Enhancing citizen engagement among rural populations in Rwanda with a mobile solution

ITU News recently caught up with Victor Nkindi, the founder of the Rwanda-based startup, Hooza, which provides a 2-way mobile audio channel to help African governments reach out to a maximum number of citizens.

This technology was used during the 2017 Rwandan presidential elections, helping the National Electoral Commission to strengthen its awareness campaign for civic education. We asked Mr Nkindi a few questions about Hooza, how it helps improve lives and how tech entrepreneurship can flourish in emerging markets.

1. What challenge does your two-way audio channel aim to address?

Our mobile audio solution addresses the urgent need for African institutions to strengthen their communications by ensuring that a majority of individuals are reachable and can participate in the sustainable development of their community, when indeed, 88% of our population does not have access to the internet and 32% is not literate.

2. What has it helped to achieve in Rwanda?

In Rwanda, our solution helped communities to learn about their institutions and gave them a unique platform to participate in political debates by sharing their remarks and recommendations through a mobile audio channel.

The digital media provides real-time data from the concerned population. Institutions can use this data to solve the community’s problems.

For example, in 2017 we partnered with the Rwanda National Electoral Commission to drive a 2 month awareness campaign on civic education using short audio messages in Kinyarwanda (one of the official languages in Rwanda).

The campaign saw more than 400,000 citizens responding everyday with their concerns and inquiries in order to check their names on voting lists, the location of the voting bureau, what they do in case they lose their ID, details on the candidates’ names and backgrounds, or at what age they can vote. The Electoral Commission was able to collect their feedback in real time and immediately address their particular problems, requests or situations.

The solution helped to increase citizen engagement and enhance government responsiveness to their needs.

3. What sparked your interest in this problem and finding the solution?

As a media professional with over 12 years of experience in broadcast media, I am aware of the gap created by the digital revolution when it comes to delivering information to communities:

“Those not connected to the internet do not receive real-time information, and have less access to information via mainstream media, specifically in rural areas.” — Victor Nkindi

So I wanted to create a simple 2 way audio channel accessible through feature phones, with no need for the internet. The solution would give 80% of our populations in Rwanda and the Central African region access to information, beyond the barrier of internet access or illiteracy.

4. What can governments in emerging markets do to support innovation and entrepreneurship?

I am from Rwanda, a country that has decided to switch from an agriculture-based economy to a service-driven economy and that is creating a favorable environment for entrepreneurship and innovation.

RELATED: UN Broadband Commission meets in Rwanda to tackle digital divide

I urge our institutions to fund startups and their innovations while also providing training, coaching and mentorship initiatives. With incubators, accelerators, and enabling ecosystems, the private sector is stronger and more organized, creating opportunities, jobs, and wealth.

“My message is simple: believe in yourself and in your innovation. Because this is what we are: innovators. Entrepreneurs in Africa have so many opportunities as every sector needs their input.”

Hooza benefited from such initiatives through the Tony Elumelu Foundation in 2015 where our idea was chosen out of thousands other African entrepreneur’s projects. We benefited from a mentorship and training program. Our business plan was validated by Accenture and we received seed capital. Such initiatives can be serve as an example to other African institutions and governments to benefit everyone.

5. How did you get to where you are today? Did you have to overcome any particular challenges to get there?

I decided to move from a senior executive position in the private sector to create my own media house Hooza in 2013.

My idea was to create a convergent media using mobile phones as a medium. As mobile phones were becoming the main platform to access content, I wanted to offer audio, video and text content accessible from feature phones and smartphone.

So I started with multimedia content distribution, then I developed ideas to support community development in sectors such as health, education, natural disasters, emergency situations, and public safety. The aim was to provide an effective tool for both top down and bottom up data collection and communications, which would help tostrengthen our institutions.

The challenges are still the same: how to find funding when the private sector is weak and the public institutions allocating funds have other, more immediate priorities.

6. As a successful entrepreneur, do you have any advice for other entrepreneurs?

My message is simple: believe in yourself and in your innovation. Because this is what we are: innovators. Entrepreneurs in Africa have so many opportunities as every sector needs their input.

We are here to participate in the growth of our economies, let’s build it together, private and public. Also don’t hesitate to ask for help and support, and build a team of trusted partners, co-founders, mentors and advisors.

Today I am giving back to my community, advocating for youth empowerment through entrepreneurship and innovation, and working with various local and international institutions and non-profits.

I have been training and mentoring hundreds of young women and men in business accelerators and incubation hubs, impacting Rwanda’s key economic sectors such as agri-business, information and communication technologies, education and health.

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Victor Nkindi is Using the Power of the Media to Drive Civic Education in Rwanda

In 2008, following the deadline set by the International Telecommunication Union (ITU),  Rwanda initiated a national digital migration, this move by his home country helped stir up the desire for 2015 Tony Elumelu Entrepreneur, Victor Nkindi to start his digital media platform – Hooza.

Victor Nkindi is a media professional and Senior Consultant at Hooza, a startup working in the production and distribution of digital content, business development and media Consulting, working in the field of digital media. Hooza was registered in 2012 at Rwanda Development Board and we are a certified media outlet since 2014 by Rwanda Media Commission. With expertise in digital media and communication consultancy, Content Design, Brand Building, Communication Strategic Planning, E-Learning and Mobile VAS Applications in the Great Lakes Region and East Africa Community. Victor and his team at Hooza’s extensive knowledge of digital media, peace building and development in the Great Lake and East African Community gives a large vision for creativity and the potential to elaborate the best communication tool to give access to information offering media services in packages that have been universally accepted by Public and Corporate Institutions.

In just a short time of operation, Victor and the Hooza team have distinguished the art of communication in Rwanda by creating personalized content in Kinyarwanda, Swahili, English and French languages on mobile platforms through text, audio and video content that helps close to 8.5 million mobile users in their daily lives. Hooza has developed the ultimate Mobile Governance tool for African countries used for mass dissemination of audio messages through mobile phones to overcome the barrier of illiteracy. Government organizations during nationwide campaigns are now able to disseminate audio messages to mobile active subscribers-average 80% of the population in Africa. The platform enables interactivity ie: the end user can also record his opinion after listening to the message.

Victor Nkindi a Tony Elumelu Entrepreneur

The Hooza solution helps the governments in Africa to extract reliable real-time data on their campaign efficiency (number of subscribers, listeners, audio feedback retrieval…etc), for the forthcoming August 2017 presidential elections in Rwanda, the Hooza platform is been used by the National Electoral Commission to reach out to a maximum of citizen at voting age. The electorates receive daily notifications to listen to an audio message for civic education. With up to 60% of the population of Rwanda under 24 years of age, Hooza reached electorates directly through their mobile phones.

Like any new business Hooza has experienced challenges, including struggling with efforts to educate the audience and prospective clients. Rwanda is embracing an ICT services oriented strategy but some decision makers still struggle to take the movement in motion.

Victor sees learning from these challenges as an opportunity to give back as he now serves as a visiting lecturer at the University of Rwanda, School of Journalism and Communication where he shares with students his experience with New media, innovation and entrepreneurship and as well mentoring young entrepreneurs in Rwanda, sharing with them knowledge and opportunities to help them grow their business.  In his words “The university and young persons are the right place to ensure the future generation understand the challenges of creating and using digital media as a business that can benefit the majority of our population.”

The 2015 Tony Elumelu Entrepreneur is proud to be amongst the first 15 Rwandans and 1,000 Africans entrepreneurs to be selected and says he has benefited from immensely from the programme through the learning platform which has helped him grow his business, mentorship by having Mr. Sylvere Boussamba an ICT and telecom professional helped him get grounded in the core of communications, networking and the priceless visibility that comes with being a TEF Entrepreneur.

Expanding the scope of operation has come as a core goal for the team as Hooza this year extended it’s service from audio platform to video, and as well commenced operations in Tanzania, Uganda and DR Congo. The strides of this Tony Elumelu Entrepreneur is now being noticed around the world with interest from organizations across Africa, Europe and America. For Victor and his team, the perspectives are great and there is no stopping.

Hooza is present on social networks Twitter: ; Facebook: ; Instagram , via email: and on the web:


VOA Kinyarwanda Programming Available on Mobile in Rwanda


The Voice of America and the Kigali-based digital media company Hooza have signed an agreement making VOA’s VOA60 Afurika program in Kinyarwanda available to mobile subscribers on the MTN Rwanda and Airtel Rwanda networks.

“Increasingly, people are using their mobile phones to access information that is important to them,” said VOA Africa Division Director Negussie Mengesha. “We are happy to partner with Hooza to give the people of Rwanda the ability to stay abreast of the latest news.”

The 60-second daily news roundup in Kinyarwanda, produced by VOA’s Central Africa Service, will be available to smart and feature phone users by sending the keyword “VOA” to 2656. Subscribers will receive an SMS alert when new content is added, and when breaking news occurs. Subscribers also will have access to archived content and can engage with the service by leaving comments on the programs they hear.

Since 1996, VOA’s Central Africa Service has been the only international source of news and information in Kirundi and Kinyarwanda for Rwanda, Burundi, Eastern Democratic Republic of Congo, Southern Uganda and Northwest Tanzania. VOA broadcasts have a 36 percent audience share in Rwanda. VOA60 Afurika also is available on the service’s mobile site and social media.

Hooza, Ltd. is a media service provider, and a digital media and communications consultancy. The firm has more than a decade of experience in broadcast programming and management, with expertise in social development, finance, economics and peace building in Africa’s Great Lakes Region and the East Africa Community.

Hooza’s mission is to offer innovative media services and a unique communications expertise. The company can be reached at: 250-788-537-894, and

The Voice of America reaches a global weekly audience of more than 187 million people in more than 40 languages. VOA programs are delivered on satellite, cable, shortwave, FM, medium wave, streaming audio and video, and more than 2,350 media outlets worldwide. VOA is funded by the U.S. Congress through the Broadcasting Board of Governors.

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